For years the Paul Newman fundraising shows have been dedicated to SeriousFun, a charity that provides free summer camps and programs for children with life-threatening diseases from more than 50 countries. SeriousFun refers to themselves as a place “where kids are not defined by their illnesses.”
Polly Wood-Holland has been providing design services for these galas since 2009. For one of the recent fundraising galas, her design showcased a delicate and playful look for a backdrop using Rose Brand Jacquard Fabric. Holland chose a neutral gray tone for the fabric, which enabled it to reflect the colors of light that were projected onto it. With the help of front and backlighting effects, the backdrop colors ranged from warm reds to cool blues.
Rose Brand Jacquard Fabrication allows designers to create custom fabrics with elaborate patterns and imagery. The lavish Jacquard backdrop for the Paul Newman SeriousFun event embodied a delicate balance of sheer and opaque qualities.