Rose Brand Know-How Blog

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How Donyale Werle, Tony Award-winning Scenic Designer, Uses The Rose Brand Discount Store

Broadway Scenic Designer, Donyale Werle (Peter and The Starcatcher, Bloody Bloody Andrew Jackson), uses the Rose Brand Discount Store extensively. "I usually look there first when selecting fabrics and curtains for my productions. In fact, I'll often change my design to accommodate what's currently available."

Since the Discount Store inventory consists of a lot of one-of-a-kind items that can turn over quickly, Ms. Werle often specifies two or three options for any given item that she needs. This helps her mitigate the impact of a two-week lag between the time she specifies products for purchase and the time they’re actually acquired. Usually at least one of the specified items is still for sale at the end of that two-week period.

Ms. Werle is a huge proponent of sustainability. She much prefers to use an item out of the Discount Store, previously sewn for another engagement, than to order something new.  This works for her on two levels, in terms of both reuse and saving money. Often the dollars saved will go towards the purchase of other sustainable items, which can sometimes be more costly upfront than non-sustainable goods.

Product: Red Velour swagged legs and border and a Muslin drop painted by Showman Fabricators
Peter and the Starcatcher- Brooks Atkinson Theatre
Director: Roger Rees, Alex Timbers
Costume Designer: Paloma Young
Lighting Designer: Jeff Croiter
Set Design: Showman Fabricators
Design: Donyale Werle