Beautiful Effects With Jacquard Fabric

by RB 18. November 2014 04:09

Jacquard fabrication allows a designer to create fabric with intricate custom patterns and imagery at a small required minimum yardage. With Jacquard, your custom artwork is not printed, but digitally woven into the fabric itself. The result is a deeper textured look and feel than ordinary fabric printing can produce. With Jacquard, several color shades can be combined in various fabric densities, resulting in areas ranging from sheer to opaque in a spectrum of tones.

The James Taylor 2014 tour used a Rose Brand® custom Jacquard curtain for a fabulous backdrop. This piece combined a light grey, sheer pattern with a dark grey, opaque pattern that lit beautifully from the front and back. In the photo up top, the grey fabric took on the colors of the lighting used.    

Interested in learning more? Call Rose Brand customer service at 800-223-1624.

Jacquard Fabric



Custom Sewing | Event | Special Effects

High Performance, Cost Effective Fabric Projection Screens

by RB 2. May 2013 04:01

See projection artist Ross Ashton's FANTASTIC sound & light show, celebrating Dartmouth College's Hopkins Center for the Arts 50th anniversary. The front of the Hopkins Center features several enormous arched windows, each of which was covered with a Rose Brand Tendo fabric projection screen and attached to the steel window frame via Rose Brand ClikMagnets.

Tendo fabric provides for an exceptional projection screen. It's highly reflective, lights evenly and cost effective. It's also stretchable and lightweight, making it much easier to install than traditional vinyl screens. Wrinkles simply stretch away. The lightweight aspect of the fabric enabled installation onto the steel window frames with our convenient ClikMagnet product. If you'd like to read more about how the effects for this event were achieved, the projectors used, etc. please see the article that appears on the Live Design blog.


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Event | Projection | Special Effects

Art of The Event, Inc. Transforms Hotel Ballroom Into Perfect Holiday Environment for Corporate Party

by RB 19. March 2013 10:01

Art of The Event, a Boston based full service event design, decor and planning company, was the winner of our 2012 Holiday Party Photo Contest. Here's their description of how they transformed an ordinary hotel ballroom into the perfect environment to achieve their client's objectives.

Our client scheduled their holiday party at Boston’s Liberty Hotel, a chic, modern venue that has a lot of local flavor. Once the Charles Street Jail, there are wrought iron, spiral stairs, bars on the windows, and exposed brick walls.  The grand ballroom is a contemporary space, with 3000 square feet of space, floor to ceiling windows, and wrought iron chandeliers. Art of the Event was asked to transform this space into a “Clubby Winter Wonderland” and gleefully took on the task.

With nearly a full room wrap of luxurious white sheers, we created texture and movement in the space. Blue up-lighting set the tone of a modern club, with white snowflake projections creating a snowfall effect. This combination of elements really set the mood, as the sheers took it the light effects and grabbed the light. The center piece of the room was a shining white dance floor, and just off of that our contemporary, serpentine white couch set.  White glow side tables and low cocktails broke up the room, adding layers of height. Our cocktail-height share tables were a delightful focal point in the corners of the room, and are dining room sized with mirror top, accented with elegant white florals and surrounded by clear, Lucite bar stools. Our white paneled glow bar, in front of the dance floor was a crowd pleaser, at 14 feet long and with functional barback.

This event was a success, with the client’s staff dancing the night away and their company president praising the ambiance we created. It was a pleasure working with their team, as well as the Liberty event staff, and we’re looking forward to the next holiday season, and all the transformations we can bring!


Spotlight on Design | Event

Rose Brand Constructs the Largest Compound Curved Indoor Screen Ever Created for Beyonce's Humanitarian Day Performance

by RB 25. September 2012 06:40

On August 10, 2012 special guests of the United Nations filled the General Assembly Hall in New York to celebrate World Humanitarian Day. This day honors the humanitarian efforts that take place across the globe and seeks to motivate active participation in social causes. During the event, Beyoncé inspired the crowd with a performance in front of projected images of humanitarians working and helping those in need. At the request of the SuperUber design company, Rose Brand developed the projection screen for the event, the largest compound curved indoor screen ever created.

The 1,000 pound, 46’ high x 224’ wide screen was pieced together in Rose Brand’s NJ warehouse by a team of sewers who worked around the clock for two days due to the urgency of the task. Once hung, the screen molded to the unique architecture of the General Assembly Hall. Building a screen of this magnitude, in a room that was not designed for theatrical lighting projections, made the choice of screen fabric particularly important. SuperUber chose the white/white blackout lining after testing a number of fabrics, due to its opaque characteristics. It insured that light would not transmit behind the screen, and it created a flawless projection surface.

After fabricating and transporting the massive screen to the UN, Rose Brand provided a complete rigging package and installation service with the help of the Local 1 Stagehands. Due to the lack of rigging points, permanent steel plates had to be welded into the existing structure in order to support the weight of the 6,000 pound supergrid system. Once installed, the screen was comprised of ten synchronized and mapped projections that created one giant image. The screen surrounded the audience with a 240 degree immersive projection, creating an unforgettable and inspirational experience for those in attendance.


Learn more about Rose Brand's Projection Solutions.

View behind the scenes photos on our Facebook Page.

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Custom Sewing | Event | Projection | Spotlight on Design

How to Specify a Stage Curtain to Obtain a Cost Estimate (Part 1)

by RB 11. February 2010 09:21

You don't have to know every detail of your Stage Curtain to get a reliable budget estimate. Part 1 of this series of articles, on specifying curtains for an estimate, covers the most important factors that affect the cost of the Main Stage Curtain: Fabric, Dimensions and Fullness.

Stage Curtains break down into several categories. Main Curtain, Main Valance, Legs, Borders, Tabs, Blackout Drops, Mid-stage Travelers, rear Travelers, Scrims, and Cycloramas.

The curtains on a stage play many roles, mostly to create illusions. Cycloramas bounce light and projections. Scrims bounce light, create depth and then become "invisible" to allow the upstage scene to "bleed through" for the audience (see our blog article on Scrim). Legs, Borders, Tabs, Blackout Drops, Mid and Rear Travelers are called the Masking. Their role is to block and absorb light and disappear.

The Main Curtain, sometimes called the Grand Drape, is intended to create an impression, not an illusion. First impressions are important, and when an audience enters the theatre all eyes go to the Main Curtain.

Choosing the Fabric

Cotton Velour

Main Curtains are usually made of heavyweight Velour, a pile fabric which creates a plush rich look when lit. For many years the standard stage curtains have been Cotton Velour. If the budget will allow, it's best to use25 oz Memorable or 25 oz Majestic. The Memorable has a deeper pile; the Majestic has a shorter but denser pile. 21 oz velour could be used for the main curtain, but the savings are not substantial enough to warrant diminishing the look and durability of this star of the stage curtain show. Savings can be made elsewhere in the specification as we'll see when we look at the trade-offs involved with lined vs. unlined, fullness, and masking fabric choices.

The most popular colors are deep reds, plums, wines, through purples and dark blues. Wine is the single most popular color. Light colors are not advisable for permanent curtains because of the expense and difficulty of cleaning, as well as the lighting challenges they present for incoming productions.

Synthetic Velour

In the past decade, the quality of synthetic velour has steadily improved, making it a reasonable and sometimes preferable choice for a Main Curtain. Some synthetic velour is more expensive than natural velour. So why use a synthetic? The synthetics are IFR (Inherently Flame Retardant) or DFR (Durably Flame Retardant), meaning that that they are permanently flame retardant. Cotton velour must be tested for Flame Retardancy every five years or so and could possibly require re-treatment. The cottons are treated with a FR compound that is water soluble. If the cotton curtains get wet or are subject to fluctuations in humidity and condensation, the compounds could come out of solution causing discoloration. Usually when a cotton velour curtain gets wet it cannot be salvaged.

Among the premium synthetic velours, it’s best to use 27 oz Charisma or 26 oz Prestige fabrics if the budget will allow. Charisma is matte while Prestige has a shiny look. 20 oz Crescent or 13 oz Apollo are also matte and would provide some savings. A popular choice for elementary, middle and high schools is IFR 22 oz Encore. Encore is a knitted, brushed suede that is highly durable and ideal for high humidity environments and multi-use "cafetoriums ".

Main Curtain Lining

To line or not to line? Linings serve two major functions: to block light bleed from upstage when the face fabric is not opaque and to protect the back of the curtain from damage. It’s always best to line the Main Curtain for protection but when budgets are tight, some of the heavier fabrics can live without it.

   Cotton Velour Lining Guide

          25 oz Memorable -- lining preferred

          25 oz Majestic -- lining preferred

          21 oz Marvel -- lining required

          21 oz Virtue -- lining required

    Synthetic Velour Lining Guide

          27 oz Charisma -- lining preferred

          26 oz Prestige -- lining required

          20 oz Crescent -- lining required

          13 oz Apollo -- lining required

          22 oz Encore -- lining preferred

Dimension and Fullness in the Main Traveler Curtain

In general, the larger the curtain dimensions, the greater the cost of the curtain. However, how you specify the "fullness" of a curtain can also significantly change the amount of fabric that’s needed. Fullness is the extra fabric used to create the folds in a curtain. In the theatrical field, we speak of fullness as the added percentage of width pleated into the curtain. A flat curtain is 0% fullness. 50% fullness is half again as much added. For example a 30’ wide curtain with 50% fullness, would start out at 45’ wide and be pleated into the finished width. When specifying fullness, always refer to the finished width of the curtain. How much fabric needs to be added will be understood from the fullness percentage. (See our animated demonstration of fullness.)

The optimal fullness for a Main Curtain is 100% (2x the width pleated in), 75% will work, and 50% is adequate if that’s all that the budget will allow. A flat Main Curtain is not recommended.

The next article in this series will cover specifications for the top, bottom and side finishes of a curtain. If you’d like additional information about stage curtains, fabrics and more please go toRose Brand Custom Stage Curtains & Drapery.

For a quote on a custom stage curtain or any other custom sewing order, please see our online quote requestapplication, or you may email us at, or call us at 800-223-1624.




Custom Sewing | Event

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