Rose Brand is pleased to have worked with Academy Awards® Production Designer, Derek McLane, and Art Directors, Joe Celli and Gloria Lamb, to develop the main curtains and projection screens for Oscar® night.
Two Complementary, Contrasting Curtains
After weeks of collaboration and testing, the team arrived at just the right fabric, production technique and colors to achieve master designer Derek McLane’s creative vision. The 2014 curtain design involved two drapes that both featured Rose Brand white Poly Satin fabric with similar digitally printed design patterns. However, the curtains were printed in contrasting colors and sewn with different levels of fullness.
The main curtain, sewn with 150% fullness, featured a printed silvery background and dark fleur-de-lis pattern. The complementary curtain, which hung above the main drape, adorned the stage arch. The arch curtain, sewn with 75% fullness and printed in contrasting colors, provided a dramatic counterpoint.
Production of the arch curtain was particularly tricky since its fullness differed from the main curtain, but its printed pattern needed to match the main. Additionally, the top border of the arch curtain had to conform to the curved shape of a pipe located next to it. Since there was no time to re-work any aspect of the project, curtain production needed to be flawless. And it was. Once lit, the curtains produced a stunning effect!
Rose Brand also produced the projection screens used for parts of the show, including the memorial sequence. Our Black-130 Premium Projection Screen, placed in front of a video wall, produced high contrast, rear projected images, and eliminated the pixilation that would have otherwise been observed (see images below).
Digital Printing Services
Custom Sewing Services
Custom Projection Screens
Click on the video below to see an example of the custom sewn digitally printed car covers made by Rose Brand. These covers were printed on Poly Silk using the Direct Dye printing method and are being used by Ford in their national unveiling campaign for the 2011 Ford Explorer. Contact Rose Brand for all of your custom sewing and digital printing needs!
When we introduced Matthew David of 360 Design Events LTD. to our digital printing on specialty fabrics, he knew he had found the perfect way to produce his vision for a grand format backdrop at a Lincoln Center gala event. As explained to Matthew, our Lightbox fabric is made to be lit from behind. When the fabric is direct-dye printed and backlit, it produces a brilliantly luminescent effect that’s similar to viewing film on a light box. Having viewed a backlit fabric sample, Matthew said, “I didn’t know you could do that with fabric!”
Comparison of "unlit" sample of digitally printed lightbox fabric (left), vs. "backlit" sample (right).
Matthew utilized the virtues of the fabric perfectly. His brilliant design for the Lincoln Center gala featured a 30’ high x 60’ wide, stylized image of NYC’s iconic skyline and East River. When backlit, the skyline and river appeared to glow from the very lights depicted within the image itself. The effect was simultaneously realistic and fantastical (see skyline image below). More...