On August 10, 2012 special guests of the United Nations filled the General Assembly Hall in New York to celebrate World Humanitarian Day. This day honors the humanitarian efforts that take place across the globe and seeks to motivate active participation in social causes. During the event, Beyoncé inspired the crowd with a performance in front of projected images of humanitarians working and helping those in need. At the request of the SuperUber design company, Rose Brand developed the projection screen for the event, the largest compound curved indoor screen ever created.
The 1,000 pound, 46’ high x 224’ wide screen was pieced together in Rose Brand’s NJ warehouse by a team of sewers who worked around the clock for two days due to the urgency of the task. Once hung, the screen molded to the unique architecture of the General Assembly Hall. Building a screen of this magnitude, in a room that was not designed for theatrical lighting projections, made the choice of screen fabric particularly important. SuperUber chose the white/white blackout lining after testing a number of fabrics, due to its opaque characteristics. It insured that light would not transmit behind the screen, and it created a flawless projection surface.
After fabricating and transporting the massive screen to the UN, Rose Brand provided a complete rigging package and installation service with the help of the Local 1 Stagehands. Due to the lack of rigging points, permanent steel plates had to be welded into the existing structure in order to support the weight of the 6,000 pound supergrid system. Once installed, the screen was comprised of ten synchronized and mapped projections that created one giant image. The screen surrounded the audience with a 240 degree immersive projection, creating an unforgettable and inspirational experience for those in attendance.
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