Rose Brand Know-How Blog

Entertainment & event production tips, news & stories

How One Event Designer Got Gotham Glam With A Sensational Digitally Printed Backdrop

When we introduced Matthew David of 360 Design Events LTD. to our digital printing on specialty fabrics, he knew he had found the perfect way to produce his vision for a grand format backdrop at a Lincoln Center gala event. As explained to Matthew, our Lightbox fabric is made to be lit from behind. When the fabric is direct-dye printed and backlit, it produces a brilliantly luminescent effect that’s similar to viewing film on a light box. Having viewed a backlit fabric sample, Matthew said, “I didn’t know you could do that with fabric!”


Comparison of "unlit" sample of digitally printed lightbox fabric (left), vs. "backlit" sample (right).

Matthew utilized the virtues of the fabric perfectly. His brilliant design for the Lincoln Center gala featured a 30’ high x 60’ wide, stylized image of NYC’s iconic skyline and East River. When backlit, the skyline and river appeared to glow from the very lights depicted within the image itself. The effect was simultaneously realistic and fantastical (see skyline image below). More...

How and Where to Get a Really, Really Large Painted Backdrop...Quickly!


Oliphant Studio Begins Work on a 20'H x 280'W Custom Painted Backdrop in Rose Brand's Warehouse

Here at Oliphant we paint very large backdrops in a very short time. That is our claim to fame and we take pride in always doing a good job. The actual painting area in our New York City studio is about 20’x 45’ which is pretty small compared to the size and number of drops we produce, but we always figure out how to get the job done. 

So I felt pretty discouraged when production designer Stefan Beckman called during February’s Fashion Week. He was producing the Hermes Launch party and he wanted a 20’x 280’ seamless muslin painted sunset (similar to the paintings of artist Ed Ruscha) and he needed it in a week. Once installed the drop would encircle the room representing a twilight sky behind a turn of the century wharf. It sounded like a great job but I had no earthly idea how I could pull this off in a week. So I did what I often do when I have no idea how to do something; I called my friend Josh at Rose Brand. More...