Rose Brand Know-How Blog

Entertainment & event production tips, news & stories

How One Event Designer Got Gotham Glam With A Sensational Digitally Printed Backdrop

When we introduced Matthew David of 360 Design Events LTD. to our digital printing on specialty fabrics, he knew he had found the perfect way to produce his vision for a grand format backdrop at a Lincoln Center gala event. As explained to Matthew, our Lightbox fabric is made to be lit from behind. When the fabric is direct-dye printed and backlit, it produces a brilliantly luminescent effect that’s similar to viewing film on a light box. Having viewed a backlit fabric sample, Matthew said, “I didn’t know you could do that with fabric!”

                      

Comparison of "unlit" sample of digitally printed lightbox fabric (left), vs. "backlit" sample (right).

Matthew utilized the virtues of the fabric perfectly. His brilliant design for the Lincoln Center gala featured a 30’ high x 60’ wide, stylized image of NYC’s iconic skyline and East River. When backlit, the skyline and river appeared to glow from the very lights depicted within the image itself. The effect was simultaneously realistic and fantastical (see skyline image below). More...

A Light, Airy and Aesthetic Alternative to an Event Tent

California Canopy

Photo Provided by Austin Johnston for AK Johnston Production Design 

While preparing for an outdoor summer wine and art festival event at a luxury country club in California, A K Johnston Production Design created a wonderful new concept that became the perfect alternative to a standard event tent. Their vision took advantage of the venue's gorgeous panoramic views, which would've been obscured by the walls of a traditional outdoor enclosure. With the help of Rose Brand they created "The California Canopy," a structure that emphasizes the airiness, beauty and organic nature of any outdoor venue.

Rose Brand manufactured the custom-sewn canopy from white Poly Muslin; a cloth that drapes and swags beautifully. Rose Brand also developed matching truss covers from white Tendo stretch-fabric to soften the look of the supports and help them blend-in beautifully with the canopy.More...