Rose Brand Know-How Blog

Entertainment & event production tips, news & stories

How Donyale Werle, Tony Award-winning Scenic Designer, Uses The Rose Brand Discount Store

Broadway Scenic Designer, Donyale Werle (Peter and The Starcatcher, Bloody Bloody Andrew Jackson), uses the Rose Brand Discount Store extensively. "I usually look there first when selecting fabrics and curtains for my productions. In fact, I'll often change my design to accommodate what's currently available."

Since the Discount Store inventory consists of a lot of one-of-a-kind items that can turn over quickly, Ms. Werle often specifies two or three options for any given item that she needs. This helps her mitigate the impact of a two-week lag between the time she specifies products for purchase and the time they’re actually acquired. Usually at least one of the specified items is still for sale at the end of that two-week period.

Ms. Werle is a huge proponent of sustainability. She much prefers to use an item out of the Discount Store, previously sewn for another engagement, than to order something new.  This works for her on two levels, in terms of both reuse and saving money. Often the dollars saved will go towards the purchase of other sustainable items, which can sometimes be more costly upfront than non-sustainable goods.

Product: Red Velour swagged legs and border and a Muslin drop painted by Showman Fabricators
Peter and the Starcatcher- Brooks Atkinson Theatre
Director: Roger Rees, Alex Timbers
Costume Designer: Paloma Young
Lighting Designer: Jeff Croiter
Set Design: Showman Fabricators
Design: Donyale Werle

Rose Brand Fabricates 335’ Curtain for Ann Hamilton Art Installation

Rose Brand is proud to have worked with artist Ann Hamilton on her uniquely interactive art installation, "The Event of a Thread," featured at the Park Avenue Armory in NYC. The artist drew inspiration from the Armory's enormous 55,000-sq ft Wade Thompson Drill Hall, as the installation itself is massive.

The exhibit features 42 swings, intended for visitor use, which animate a giant 335' curtain. Visitors engage on a multi-dimensional level as they interact with one another on the swings and simultaneously experience the flow of the curtain, readings, sounds, and live performance.

Rose Brand sewed the massive, white silk curtain that connects to the 42 swings through a series of ropes and pulleys. It took 76 widths of silk fabric to complete the curtain, which is curved at the top and reaches a height of over 41'. Discussion between Ann Hamilton and Rose Brand's Isabel Martinez determined the final seaming and finishing. Sewers used the 4-thread method for seaming as well as bottom and side finishing, to provide the strongest and least visible seam possible on the silk fabric. The top finish consisted of white twill webbing covered in the same white silk fabric, with grommets on 18” centers.

The exhibit opens on December 5, 2012 and continues through mid-January.

Visit to see other custom sewing projects and to more fully understand the breadth of Rose Brand's custom sewing capability; or call 800-223-1624 to speak with a Rose Brand rep about your project.

View photos of the exhibit here.