2014 Academy Awards® Custom Main Curtain, Arch Curtain and Projection Screens

by RB 30. October 2014 05:04

 

Rose Brand is pleased to have worked with Academy Awards® Production Designer, Derek McLane, and Art Directors, Joe Celli and Gloria Lamb, to develop the main curtains and projection screens for Oscar® night.

Two Complementary, Contrasting Curtains

After weeks of collaboration and testing, the team arrived at just the right fabric, production technique and colors to achieve master designer Derek McLane’s creative vision. The 2014 curtain design involved two drapes that both featured Rose Brand white Poly Satin fabric with similar digitally printed design patterns. However, the curtains were printed in contrasting colors and sewn with different levels of fullness.

The main curtain, sewn with 150% fullness, featured a printed silvery background and dark fleur-de-lis pattern. The complementary curtain, which hung above the main drape, adorned the stage arch. The arch curtain, sewn with 75% fullness and printed in contrasting colors, provided a dramatic counterpoint.

Curtain Fabrication

Production of the arch curtain was particularly tricky since its fullness differed from the main curtain, but its printed pattern needed to match the main. Additionally, the top border of the arch curtain had to conform to the curved shape of a pipe located next to it. Since there was no time to re-work any aspect of the project, curtain production needed to be flawless. And it was. Once lit, the curtains produced a stunning effect!

Projection Screens

Rose Brand also produced the projection screens used for parts of the show, including the memorial sequence. Our Black-130 Premium Projection Screen, placed in front of a video wall, produced high contrast, rear projected images, and eliminated the pixilation that would have otherwise been observed (see images below).

 

 

 

Create Amazingly Realistic Scenery with Vacuform Panels and Paint!

by RB 15. August 2014 09:12

How do you quickly & easily create the illusion of a New York City street scene in the middle of a Caribbean Island? Film Director Francis Disla did it for the movie, “Un Lio En Dolares,” filmed in the Dominican Republic. 

Disla enlisted the support of Designers Angel Muniz and Sorangel Fersove, as well as Scenic Painter Miguel Hernandez. They knew they could accomplish the task quickly using Vacuform architectural patterns and scenic paint. They chose the Vacuform “Old Brick” pattern, which perfectly captured the look and feel of NYC architecture. Panels were adhered together and then painted the color of NYC apartment building bricks. Each detail was perfectly executed starting from the painting of the brick pattern and ending with the finishing touches of the grocery store and window air conditioners. The scenery looked as though the building had been plucked from the streets of New York City. 

Vacuform Scenic Panels are an easy and cost effective way to create great instant scenery.  Most commonly used in theaters to depict architectural elements on stage, these panels come in over 42 different styles which can be painted to any color. Rose Brand also offers Vacuform that is pre-primed with Rosco’s Off Broadway Deep Red, Payne’s Grey or Burnt Sienna. Panels are made of .030 gauge material making them lightweight yet durable. This material is both waterproof and flame retardant making it a no-nonsense option for any creation you have in mind. 

Vacuform is easy to cut with any utility knife, blade or scissor and can be stapled or glued onto most materials. Panels fit together to form a seamless pattern, which can be painted on using water-based vinyl, oil, lacquer, water-based latex and acrylic paints. You have the ability to replicate materials such as brick, stone, rock, glass, tree bark, shingles and many other decorative elements. Using Vacuform panels is easier, cheaper and less time consuming than using the real materials. The possibilities are endless!

Product: Vacuform – Old Brick C
Un lío en dólares
Estudio Cinematográfico Quitasueño, Haina, Dom Rep
Film Director: Francis Disla
Façade Designers: Angel Muniz, Sorangel Fersobe
Film Designer: Ruben Cordero
Scenic Painter: Miguel Hernandez
Photos By: Sorangel Fersobe, Miguel Hernandez, Jenniffer Calcaño

 

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Scenic Design | Special Effects | Spotlight on Design | Vacuform

How Scenic Designer Akiko Nishijima Rotch used Kaos to depict the steamy Mississippi Delta and character dynamic in her set design for “Cat On A Hot Tin Roof.”

by RB 3. April 2014 05:27

Post: The following is an edited version of our interview with Akiko Nishijima Rotch, Set Designer, “Cat on a Hot Tin Roof” playing at both the Perseverance Theatre in Juneau and the Alaska Center for the Performing Arts in Anchorage.

Rose Brand: What was your overall design objective for the production?

Rotch: The play “Cat on a Hot Tin Roof” By Tennessee Williams takes place in the Mississippi Delta area, which has a very hot & sticky environment.  The hot weather affects the characters of this play a lot. The biggest challenge I faced as the set designer was how to create a hot & humid atmosphere in a theatre in Alaska.  

When I researched the environment of Mississippi, I saw a lot of images of Spanish moss. I felt that those images quickly communicated the feeling of the South, and so Spanish moss became my design motif.

Another important point of the set design was to communicate that characters have no privacy in their home. For example, Mae is always trying to eavesdrop on what Maggie and Brick are saying. Since this is an important aspect of the play, I wanted the set to visually express it.

Rose Brand: How did you achieve your design objectives?

Rotch: I started to look for a material that had both translucency (a metaphor for no privacy) and an organic shape (a metaphor for the Spanish moss).  Scrim and gauze did not have enough of an organic shape for me.  Then I discovered the samples of “Kaos” material among the Rose Brand samples I’ve been receiving since I graduated from NYU in 2007.

Kaos was the exact texture I was looking for.  The gaps in the material are uneven and Kaos is also paintable.  The uneven gaps allowed us to express the organic shape of Spanish moss. The ease of painting allowed us to create the depth of colors we needed to complete the illusion of the moss.

We used the mossy painted, black, Kaos Medium material to represent the walls of the house in an unrealistic way.  As I mentioned before, eavesdropping (and peeping) were important factors to communicate.  Being able to see and hear through the walls gave the audience the sense that there was zero privacy in this space.

Rose Brand: How else might you use Kaos for future design efforts?

Rotch: A scrim effect with an organic shaped material is pretty hard to find, so I will experiment with it when I need the texture. I am also curious about Kaos Heavy next time.  I would love to see the difference between Medium, which I used, and Heavy. I strongly recommend “Kaos” to create layers of magical space.

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Scenic Design | Special Effects | Spotlight on Design

How Rose Brand Stone Molding Cloth Was Used for the Tiki Island Art Project at Burning Man 2013

by RB 13. January 2014 09:13

Our molding cloth was featured at this year's Burning Man in Black Rock City, NV. The Brusan Stone was used for the Tiki Island Art Project headed by Donald Cassel of the Tiki Island Playa Surfers. It only took three rolls of molding cloth to create a rock skirt around the perimeter of the Tiki Island.  The crew started work on the float 4 days prior to the event. Although they didn't have prior experience with the material, everyone quickly became acclimated to how to handle and implement it.

Donald came up with a fantastic method for creating a durable skirt by hanging rebar over the edges of the island. Then, some chicken wire was placed on top to add some structural integrity over the voids between the rebar supports. This aided against periodic gusts of winds that were encountered from being out on The Playa Desert. Before laying the molding cloth overtop the chicken wire, the crew pushed and pulled randomly along the perimeter to create some natural facets/contours for the cloth to lie against. This allowed the molding cloth to obtain a more realistic final shape. The bottoms of the rebars were then fitted with small pieces of wood so that the Brusan Stone skirt could be stapled securely in place. The staples were all that was needed to hold the molding cloth in place all week thanks to its lightweight consistency.   

Overall there were multiple benefits for using the Brusan Molding Cloth. The main characteristics of the molding cloth's functionality and easy bendability allowed for accessibility to the main compartments of Tiki Island for easy operation. Also, there were no additional supports needed because the cloth was able to hold it's intended structure. The material was quick and painless for the crew to use and the outcome of the float was realistic and impactful to the Burning Man community.  Who would imagine you'd stumble upon a giant 3 story tall 50 ft. wide Tiki Island in the middle of the desert!

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Special Effects | Molding Cloth

How Donyale Werle, Tony Award-winning Scenic Designer, Uses The Rose Brand Discount Store

by RB 19. November 2013 04:44

Broadway Scenic Designer, Donyale Werle (Peter and The Starcatcher, Bloody Bloody Andrew Jackson), uses the Rose Brand Discount Store extensively. "I usually look there first when selecting fabrics and curtains for my productions. In fact, I'll often change my design to accommodate what's currently available."

Since the Discount Store inventory consists of a lot of one-of-a-kind items that can turn over quickly, Ms. Werle often specifies two or three options for any given item that she needs. This helps her mitigate the impact of a two-week lag between the time she specifies products for purchase and the time they’re actually acquired. Usually at least one of the specified items is still for sale at the end of that two-week period.

Ms. Werle is a huge proponent of sustainability. She much prefers to use an item out of the Discount Store, previously sewn for another engagement, than to order something new.  This works for her on two levels, in terms of both reuse and saving money. Often the dollars saved will go towards the purchase of other sustainable items, which can sometimes be more costly upfront than non-sustainable goods.

Product: Red Velour swagged legs and border and a Muslin drop painted by Showman Fabricators
Peter and the Starcatcher- Brooks Atkinson Theatre
Director: Roger Rees, Alex Timbers
Costume Designer: Paloma Young
Lighting Designer: Jeff Croiter
Set Design: Showman Fabricators
Design: Donyale Werle

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Discount Store

Ominous Cotton Scrim Scenic Design Installation Using Projection & Lighting Techniques

by RB 31. May 2013 04:19

Designer Ivy Flores created this gorgeous installation with the ominous title, “A Scenic View of the End of the World.” The installation consisted of hanging strips of cotton scrim arranged within a cave-like structure so that viewers could walk into the center of the space and look outwards. Four projectors lit the fabric strips by beaming a panoramic animation outwards from the center of the space. The effect was ethereal. 

Cotton scrim is commonly used in theaters, special events and other interior settings for quick economical swags and billows that are light as a feather.  Ivy selected this ultra-fine gauzy fabric so that light would pass through the material with minimal effect on the layer behind it.  soft and durable qualities made it perfect for an exhibit that users were encouraged to walk through, touch and move. 

View more images of designer Ivy Flores’s installation in our portfolio.  Watch the video of the experience by clicking the link below. 

A Scenic View of the End of the World

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High Performance, Cost Effective Fabric Projection Screens

by RB 2. May 2013 04:01

See projection artist Ross Ashton's FANTASTIC sound & light show, celebrating Dartmouth College's Hopkins Center for the Arts 50th anniversary. The front of the Hopkins Center features several enormous arched windows, each of which was covered with a Rose Brand Tendo fabric projection screen and attached to the steel window frame via Rose Brand ClikMagnets.

Tendo fabric provides for an exceptional projection screen. It's highly reflective, lights evenly and cost effective. It's also stretchable and lightweight, making it much easier to install than traditional vinyl screens. Wrinkles simply stretch away. The lightweight aspect of the fabric enabled installation onto the steel window frames with our convenient ClikMagnet product. If you'd like to read more about how the effects for this event were achieved, the projectors used, etc. please see the article that appears on the Live Design blog.

 

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Event | Projection | Special Effects

Art of The Event, Inc. Transforms Hotel Ballroom Into Perfect Holiday Environment for Corporate Party

by RB 19. March 2013 10:01

Art of The Event, a Boston based full service event design, decor and planning company, was the winner of our 2012 Holiday Party Photo Contest. Here's their description of how they transformed an ordinary hotel ballroom into the perfect environment to achieve their client's objectives.

Our client scheduled their holiday party at Boston’s Liberty Hotel, a chic, modern venue that has a lot of local flavor. Once the Charles Street Jail, there are wrought iron, spiral stairs, bars on the windows, and exposed brick walls.  The grand ballroom is a contemporary space, with 3000 square feet of space, floor to ceiling windows, and wrought iron chandeliers. Art of the Event was asked to transform this space into a “Clubby Winter Wonderland” and gleefully took on the task.

With nearly a full room wrap of luxurious white sheers, we created texture and movement in the space. Blue up-lighting set the tone of a modern club, with white snowflake projections creating a snowfall effect. This combination of elements really set the mood, as the sheers took it the light effects and grabbed the light. The center piece of the room was a shining white dance floor, and just off of that our contemporary, serpentine white couch set.  White glow side tables and low cocktails broke up the room, adding layers of height. Our cocktail-height share tables were a delightful focal point in the corners of the room, and are dining room sized with mirror top, accented with elegant white florals and surrounded by clear, Lucite bar stools. Our white paneled glow bar, in front of the dance floor was a crowd pleaser, at 14 feet long and with functional barback.

This event was a success, with the client’s staff dancing the night away and their company president praising the ambiance we created. It was a pleasure working with their team, as well as the Liberty event staff, and we’re looking forward to the next holiday season, and all the transformations we can bring!

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Spotlight on Design | Event

Rose Brand Fabricates 335’ Curtain for Ann Hamilton Art Installation

by RB 4. December 2012 14:15

Rose Brand is proud to have worked with artist Ann Hamilton on her uniquely interactive art installation, "The Event of a Thread," featured at the Park Avenue Armory in NYC. The artist drew inspiration from the Armory's enormous 55,000-sq ft Wade Thompson Drill Hall, as the installation itself is massive.

The exhibit features 42 swings, intended for visitor use, which animate a giant 335' curtain. Visitors engage on a multi-dimensional level as they interact with one another on the swings and simultaneously experience the flow of the curtain, readings, sounds, and live performance.

Rose Brand sewed the massive, white silk curtain that connects to the 42 swings through a series of ropes and pulleys. It took 76 widths of silk fabric to complete the curtain, which is curved at the top and reaches a height of over 41'. Discussion between Ann Hamilton and Rose Brand's Isabel Martinez determined the final seaming and finishing. Sewers used the 4-thread method for seaming as well as bottom and side finishing, to provide the strongest and least visible seam possible on the silk fabric. The top finish consisted of white twill webbing covered in the same white silk fabric, with grommets on 18” centers.

The exhibit opens on December 5, 2012 and continues through mid-January.


Visit http://bit.ly/rb-customsewing to see other custom sewing projects and to more fully understand the breadth of Rose Brand's custom sewing capability; or call 800-223-1624 to speak with a Rose Brand rep about your project.

View photos of the exhibit here.

Rose Brand Constructs the Largest Compound Curved Indoor Screen Ever Created for Beyonce's Humanitarian Day Performance

by RB 25. September 2012 06:40

On August 10, 2012 special guests of the United Nations filled the General Assembly Hall in New York to celebrate World Humanitarian Day. This day honors the humanitarian efforts that take place across the globe and seeks to motivate active participation in social causes. During the event, Beyoncé inspired the crowd with a performance in front of projected images of humanitarians working and helping those in need. At the request of the SuperUber design company, Rose Brand developed the projection screen for the event, the largest compound curved indoor screen ever created.

The 1,000 pound, 46’ high x 224’ wide screen was pieced together in Rose Brand’s NJ warehouse by a team of sewers who worked around the clock for two days due to the urgency of the task. Once hung, the screen molded to the unique architecture of the General Assembly Hall. Building a screen of this magnitude, in a room that was not designed for theatrical lighting projections, made the choice of screen fabric particularly important. SuperUber chose the white/white blackout lining after testing a number of fabrics, due to its opaque characteristics. It insured that light would not transmit behind the screen, and it created a flawless projection surface.


After fabricating and transporting the massive screen to the UN, Rose Brand provided a complete rigging package and installation service with the help of the Local 1 Stagehands. Due to the lack of rigging points, permanent steel plates had to be welded into the existing structure in order to support the weight of the 6,000 pound supergrid system. Once installed, the screen was comprised of ten synchronized and mapped projections that created one giant image. The screen surrounded the audience with a 240 degree immersive projection, creating an unforgettable and inspirational experience for those in attendance.

 

Learn more about Rose Brand's Projection Solutions.

View behind the scenes photos on our Facebook Page.

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Custom Sewing | Event | Projection | Spotlight on Design

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